Press Releases

Green Mountain Coffee Roasters Launches New Cold Brew Coffee

Alpine Roast Cold Brew Coffee Marks First Slow Steep Product for Keurig Green Mountain, Inc.

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Tuesday, March 27, 2018 11:30 am EDT
"Our beverage innovation pipeline is focused on new coffee formats and occasions, and we’ll continue to diversify our offering on a regular cadence with high quality, expertly sourced options for coffee lovers."

WATERBURY, Vt.--(BUSINESS WIRE)--Green Mountain Coffee Roasters® today announced the launch of Alpine Roast™ Cold Brew coffee, marking the brand’s first foray into the cold brew, slow steep coffee space. Simple to make at home, Green Mountain Coffee Roasters® Alpine Roast™ Cold Brew Coffee requires no coffee maker, and instead uses the simplicity of slow extraction to produce a harmonious and balanced cold brew coffee.

Available on Keurig.com and Amazon.com Alpine Roast™ Cold Brew coffee is made with precisely ground 100% Arabica coffee beans from Colombia that boast notes of cocoa, plum and caramel.

Cold brew is a unique brewing method where coffee grounds are soaked in cold water for at least eight hours, eliciting bold flavors and smooth taste without acidity or bitterness. The new Green Mountain Coffee Roasters® Cold Brew coffee is coarsely ground to ensure maximum extraction while steeping and is packaged in a SteePack™ filter – a satchel that resembles a large tea bag and is designed specifically for the cold brew method.

“We’re excited to enter the popular and growing cold brew coffee segment with a product that delivers the exceptional taste you expect from one of America’s favorite brands, Green Mountain Coffee Roasters,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig Green Mountain, Inc. “Our beverage innovation pipeline is focused on new coffee formats and occasions, and we’ll continue to diversify our offering on a regular cadence with high quality, expertly sourced options for coffee lovers.”

Green Mountain Coffee Roasters® new Cold Brew coffee is simple to make: fill a pitcher with three cups of water, add two Alpine Roast™ Cold Brew SteePack™ filters, let steep in the fridge for 8-12 hours, remove SteePack™ filters and add an additional three cups of cold water.

Each box of Alpine Roast™ Cold Brew coffee contains four SteePack™ filters and is available at www.Keurig.com/content/coldbrew for $8.49 SRP. Two filters makes six cups of cold brew coffee, which can be kept refrigerated up to one week. Visit Keurig.com/Content/ColdBrew to learn more or to view the how-to brew video.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and innovative single serve brewing systems. Committed to delivering exceptional coffee for more than 35 years, today our Keurig® coffee makers and single serve hot beverages are in more than 20 million homes and offices throughout North America. In under a minute, Keurig® brewers consistently and conveniently deliver a fresh-brewed, great tasting cup with just the push of a button. As a testament to that quality, more than 50 leading global coffee, tea and cocoa brands have partnered with Keurig, joining beloved owned brands like Green Mountain Coffee Roasters® and The Original Donut Shop® coffee to offer consumers vast personal choice from 500+ varieties. As a company founded on social responsibility, Keurig is committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, and thriving communities. For more information, visit www.keuriggreenmountain.com, and to purchase Keurig products visit www.keurig.com or www.keurig.ca.

Contact:

Keurig Green Mountain, Inc.
Amy Doyle, 802-882-2295
amy.doyle@gmcr.com

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Green Mountain Coffee Roasters® today announced the launch of Alpine Roast™ Cold Brew coffee, marking the brand’s first foray into the cold brew, slow steep coffee space. Simple to make at home, Green Mountain Coffee Roasters® Alpine Roast™ Cold Brew Coffee requires no coffee maker. (Photo: Business Wire)
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