GMCR Canada invests $55 million to create a true Quartier du café in Montreal
Public Company Information:
GMCR Canada Holding Inc. (GMCR Canada), a subsidiary of Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), announced today it plans to invest CAN$55 million in its existing Saint-Michel facilities to create a true Quartier du café in Montreal. The announcement was made at the company's Canadian principle office with Quebec Premier Pauline Marois, Minister for Industrial Policy and the Banque de développement économique du Québec Élaine Zakaïb, Villeray-Saint-Michel-Parc-Extension Borough Mayor Anie Samson, and GMCR Canada President Sylvain Toutant in attendance.
"We're very pleased to announce this investment in our Montreal facilities, which will protect current jobs and create new ones as we modernize our beverage production capabilities in Canada. This project is meaningful because it will be vital to improving the effectiveness of our operations in the city. GMCR is focused on driving innovation in the beverage category, and our Montreal campus will be a key contributor to those efforts over the long-term," said Sylvain Toutant, President of GMCR Canada.
By modernizing and expanding its Montreal plant, GMCR Canada will be able to increase and diversify its production capacity over the coming years and remain a prime manufacturing hub in GMCR's North American network. More specifically, this investment will allow the company to upgrade its roasting facilities, add new high performance packaging lines, renovate its green coffee infrastructure, and expand its traditional production portfolio to include new beverages for GMCR's Keurig® brewers. "The Keurig® Single Cup Brewing System is transforming the way U.S. and Canadian consumers brew and enjoy their coffee, and our entire team is proud to be involved in driving this major shift in Canadians' consumption habits," stressed Toutant.
GMCR Canada plans to invest $55 million over the next 3 years in support of the campus expansion. A part of the investment will be provided by the Government of Quebec, which has approved a $5 million non-repayable financial contribution to the company for this upgrade project.
"I want to stress the valuable support and financial contribution offered by the Government of Quebec, which immediately saw the value of this project and how important it is for Saint-Michel, for Montreal, and for all of Quebec. I wish to thank all the government officials who helped make this investment possible," added Toutant.
This project is expected to raise the number of jobs in GMCR Canada's Quartier du café in Montreal by 180 over the next 3 years. GMCR Canada currently employs more than 1,700 employees in total combined in Canada. "At GMCR Canada, our employees are one of our greatest sources of pride. We are very excited to be able to create new, quality jobs and to continue to develop the expertise of our team here in Montreal. I'd like to take this opportunity to thank all our employees for their dedication. This project would not have been possible without their contribution," concluded Toutant.
About GMCR Canada Holding Inc.
GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of Green Mountain Coffee Roasters, Inc. The company's Canadian principle office and management team are located in Montreal, and it has three roasting plants in Canada-two in Montreal and one in Toronto.
The company offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig® Single Cup Brewers and many beverages for use in the brewer. Consumers can enjoy GMCR Canada products whether they are at home, at work, in a café-bistro and in other selling points. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, as well as Green Mountain Coffee®, Tully's® and Café Escapes® to highlight a few.
In addition to being one of the leaders of the Canadian coffee marketplace, GMCR Canada is also a leader in sustainable development thanks to its programs supporting coffee communities and local communities, and its initiatives to reduce its environmental footprint.
For more information, visit gmcrcanada.ca, gmcr.com, Keurig.ca, VanHoutte.com, Timothys.com and baristaprima.ca.
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Senior Manager, Workplace Excellence and Communication
Holding GMCR Canada Inc.
T: 514-789-4535 | 1-877-593-7722 #7894535
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VP of Investor Relations and Corporate Communications
Green Mountain Coffee Roasters, Inc.