Press Releases

Keurig Green Mountain and Hugh Jackman Partner to Take Laughing Man Coffee Nationwide

Now Available Exclusively for the Keurig Hot Brewing System

Category:

Thursday, June 4, 2015 12:01 pm EDT

Public Company Information:

NASDAQ:
GMCR
US3931221069
"The origins of Laughing Man truly resonate with the values we hold here at Keurig"

WATERBURY, Vt.--(BUSINESS WIRE)--Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced the launch of Laughing Man® coffee for the Keurig® hot brewing system. Laughing Man® was co-founded by actor Hugh Jackman, who continues to be involved with the brand, working closely with Keurig on its development.

Laughing Man® K-Cup® pods are available on Keurig.com starting June 4, 2015. The four varieties at launch include two of the Laughing Man Café’s most popular blends, crafted in collaboration with the Keurig Coffee Department - Dukale’s Blend™ and 184 Duane St. Blend™.

“The origins of Laughing Man truly resonate with the values we hold here at Keurig,” said John Whoriskey, president, U.S. sales and marketing at Keurig. “We are absolutely thrilled to bring this inspiring story and artfully crafted coffee to even more people through the Keurig system.”

Laughing Man® coffee was the result of an inspiring visit to Ethiopia where Jackman met a young coffee farmer named Dukale. Inspired by Dukale’s optimism and determination, Jackman opened the Laughing Man café, a small storefront offering responsibly-sourced coffees. Last year, Keurig acquired the Laughing Man® brand from Laughing Man Worldwide. All Laughing Man® coffees are Fair Trade Certified™ and a portion of sales will go to support Jackman’s Laughing Man Foundation, whose mission is to encourage collective action, personal initiative, and community awareness in underserved populations throughout the world.

The story of Laughing Man® is told in the documentary film Dukale’s Dream, directed by Josh Rothstein. The film will open in select theaters on Friday, June 5th and will be available on video on demand beginning Tuesday, July 14, 2015.

“We started Laughing Man to fulfill a promise I made to share the amazing story of an Ethiopian coffee farmer named Dukale,” said Jackman, a partner of Laughing Man Worldwide. “Six years later, it’s humbling to know, through this agreement, Dukale’s exceptional coffee, among other Laughing Man products, will be enjoyed through the convenience of the Keurig brewing system.”

Laughing Man® coffees are available exclusively on Keurig.com beginning June 4, 2015, and are planned to expand to retail by the end of 2015. Laughing Man® varieties include Dukale's Blend, a balanced, velvety, and bright dark roast coffee and the cornerstone of the collection, as well as 184 Duane St. Blend™, a smooth and balanced light roast, Ethiopia Sidama, a sweet, aromatic light roast and Colombia Huila, a complex dark roast with notes of black cherry and dark chocolate. Laughing Man® coffees are available in 3-, 10- and 16-count boxes of K-Cup® pods for $2.49, $9.99 and $12.99 SRP, respectively.

About Keurig Green Mountain, Inc.

As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Forward-Looking Statements

Certain information in this press release constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to the success of introducing and producing new product offerings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2014 Annual Report filed on Form 10-K, elsewhere in that report and those described from time to time in our future reports filed with the Securities and Exchange Commission.

KGM-G, KGM-US

Contact:

For Media
Keurig Green Mountain, Inc.
Amy Doyle, 802-882-2295
amy.doyle@keurig.com
or
For Hugh Jackman/Laughing Man Worldwide
Michele Schweitzer, 917-400-3939
MSchweitzer@rogersandcowan.com

Multimedia Files:

Preview image
Hugh Jackman, Laughing Man Coffee. Photo: Warwick Saint