Keurig and EVOCA Group Announce Partnership on a New Café Brewing System for the Away from Home Channel
The K4000 Café System will launch in Summer 2018 to provide indulgent beverage options for commercial settings
BURLINGTON, Mass.--(BUSINESS WIRE)--Keurig Green Mountain, Inc. (“Keurig”), the leader in innovative single serve brewing systems, and EVOCA S.p.A (“EVOCA Group”), a world-leading manufacturer of professional coffee machines, today announce their partnership on the Keurig® K4000 Café System, a new café beverage solution in the Away From Home (AFH) channel. The commercial grade K4000 Café System uses K-Cup® pods and milk powder to deliver lattes and cappuccinos to AFH channels, such as workplaces, hospitals, hospitality and other commercial settings. The K4000 Café System will be manufactured by EVOCA Group in their Gaggio Montano, Italy facility and distributed throughout the United States and Canada in partnership with Keurig.
“More than two-thirds of away from home beverage consumption occurs in the afternoon, when people are looking for the more varied and indulgent pick-me-up beverage options,” said Michael Pengue, SVP and General Manager of Keurig’s AFH Division. “The K4000 Café System will allow us to uniquely address the needs of consumers in the workplace and other commercial settings, especially those who prefer more specialty and gourmet coffee beverage options over traditional hot coffee.”
Fast and easy-to-use, the K4000 Café System will bring unparalleled variety and quality to the AFH channel. The combination of these new beverage formats with the 150+ varieties and 30+ brands currently distributed in the Keurig AFH channel will unlock hundreds of indulgent beverage possibilities – from vanilla cappuccinos and pumpkin spice lattes to chai and earl gray tea cappuccinos. In addition to cappuccinos and lattes, any K-Cup® pod variety can be enjoyed on its own through the K4000 Café System.
“Our partnership with EVOCA Group couples their extensive commercial café system manufacturing experience with our expertise in K-Cup® pod brewing equipment, providing an innovative beverage solution for away from home consumers,” Darcy Clarkson, SVP and General Manager of Appliances at Keurig. “Multi-format and well-designed commercial coffee equipment is in high demand as companies have increasingly begun to use workplace amenities to help attract and retain talent. The K4000 Café System will raise the bar by consistently delivering on taste, quality, and ease of use”.
“EVOCA Group is the world's largest manufacturer of professional coffee machines and North America is a significant market for our development strategy in the Office Coffee Services (OCS) sector,” said Paolo Ghidotti, Vice President of EVOCA Group. “The partnership with Keurig, a leader in specialty coffee and single-serve hot beverage solutions for offices, will unlock many joint business opportunities.”
The K4000 Café System was featured prominently at the National Automatic Merchandising Association (NAMA) show March 21st – 23rd, and will launch Summer 2018.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and innovative single serve brewing systems. Committed to delivering exceptional coffee for more than 35 years, today our Keurig® brewers and single-serve hot beverages are in more than 20 million homes and offices throughout North America. In under a minute, Keurig® brewers consistently and conveniently deliver a fresh-brewed, great tasting cup with just the push of a button. As a testament to that quality, more than 30 leading global coffee, tea and cocoa brands have partnered with Keurig, joining beloved owned brands like Green Mountain Coffee Roasters® and The Original Donut Shop® coffee to offer consumers vast personal choice from 150+ varieties in the AFH Channel. As a company founded on social responsibility, Keurig is committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, and thriving communities.
About Evoca Group
EVOCA GROUP is a world-leading manufacturer of professional coffee machines and a major international player in both the Foodservice and OCS sectors. The Company markets its products under eight brands (Necta, Wittenborg, Saeco, Gaggia, Ducale, SGL, Newis and Cafection) with individual identity and which are at the same time highly synergistic to its mission. Today EVOCA has over 10,000 customers in more than 100 countries over the world, 1,800 employees and revenues in excess of €400 million. The Group, headquartered in Valbrembo (Bergamo), in Italy, is present on a global level with eight production sites and six research and development centers. EVOCA has registered over 500 patents. For more information, visit www.evocagroup.com