Keurig Green Mountain, Inc. (Keurig), scheduled to be merged into Keurig
Dr Pepper, a leader & challenger in the beverage industry, today
announced that it will partner with and invest in LifeFuels, Inc. to
accelerate commercialization and growth of their patented,
award-winning, portable drink maker.
LifeFuels
is on a mission to help people feel better from the inside out. Its
portable drink system uses a smart bottle and FuelPods – allowing
consumers to create personalized beverages on the go. Each recyclable
FuelPod delivers up to 15 concentrated servings of great-tasting, all
natural beverages in a variety of flavors, tailored to an activity or
lifestyle. From pre-workout to recovery, or energy to sleep – LifeFuels
offers consumers a healthy choice for any occasion. An integrated app
automatically tracks consumption, nutrition, and hydration and syncs
with other leading fitness apps to provide recommendations and
actionable insights on personal wellness. The LifeFuels system has been
recognized with over a dozen awards including the recent 2018
Consumer Electronics Show (CES) Innovation Award in the Sports, Fitness
and Biotech Category.
Bob Gamgort, Chief Executive Officer of Keurig stated “LifeFuels
innovative solution to an everyday problem, smart device technology,
sleek design, and entrepreneurial team are aligned with our vision of
being a new challenger in the beverage industry.”
“Partnering with Keurig and learning from their experience in appliance
design, sourcing, beverage development, and branding is exactly what we
need to make our dream a reality,” said LifeFuels CEO and Founder,
Jonathon Perrelli.
LifeFuels is based in Virginia and led by CEO and Founder Jonathon
Perrelli and CTO and Founder Rob Lawson-Shanks. Along with their team,
they have extensive experience in engineering, design, consumer
products, software, fitness and technology. For more information about
the team and the product, visit www.lifefuels.co.
Terms of the deal were not disclosed.
About Keurig Green Mountain, Inc.
Keurig Green Mountain,
Inc. (Keurig) is a leader in specialty coffee and innovative single
serve brewing systems. Committed to delivering exceptional coffee for
more than 35 years, today our Keurig® coffee makers and single serve hot
beverages are in more than 20 million homes and offices throughout North
America. In under a minute, Keurig® brewers consistently and
conveniently deliver a fresh-brewed, great tasting cup with just the
push of a button. As a testament to that quality, more than 50 leading
global coffee, tea and cocoa brands have partnered with Keurig, joining
beloved owned brands like Green Mountain Coffee® and The Original Donut
Shop® coffee to offer consumers vast personal choice from 500+
varieties. As a company founded on social responsibility, Keurig is
committed to using the power of business to brew a better world through
our work to build resilient supply chains, sustainable products, and
thriving communities. For more information, visit www.keuriggreenmountain.com,
and to purchase Keurig products visit www.keurig.com or www.keurig.ca.
About LifeFuels
LifeFuels is changing the way consumers
approach hydration and nutrition by empowering them to create
personalized beverages on the go. The company was founded in 2014, and
it's first product, the LifeFuels Bottle, leverages patented dispensing
technology to deliver and track great-tasting functional beverages from
FuelPods stored in it's base. Nutrition and hydration levels are tracked
via the LifeFuels app, which also pulls in data from activity and
fitness trackers to provide actionable insights.
Contact:
Keurig Green Mountain, Inc. – Media
Katie Gilroy, 781-418-3345
katie.gilroy@keurig.com
or
Keurig Green Mountain, Inc. – Investors
Maria Sceppaguercio, 781-418-8136
maria.sceppaguercio@keurig.com
or
LifeFuels, Inc.
Jonathon Perrelli
media@lifefuels.co