Alpine Roast Cold Brew Coffee Marks First Slow Steep Product for Keurig Green Mountain, Inc.
Green Mountain Coffee Roasters® today announced the launch of Alpine
Roast™ Cold Brew coffee, marking the brand’s first foray into the cold
brew, slow steep coffee space. Simple to make at home, Green Mountain
Coffee Roasters® Alpine Roast™ Cold Brew Coffee requires no coffee
maker, and instead uses the simplicity of slow extraction to produce a
harmonious and balanced cold brew coffee.
Available on Keurig.com
and Amazon.com Alpine Roast™ Cold Brew coffee is made with precisely
ground 100% Arabica coffee beans from Colombia that boast notes of
cocoa, plum and caramel.
Cold brew is a unique brewing method where coffee grounds are soaked in
cold water for at least eight hours, eliciting bold flavors and smooth
taste without acidity or bitterness. The new Green Mountain Coffee
Roasters® Cold Brew coffee is coarsely ground to ensure maximum
extraction while steeping and is packaged in a SteePack™ filter – a
satchel that resembles a large tea bag and is designed specifically for
the cold brew method.
“We’re excited to enter the popular and growing cold brew coffee segment
with a product that delivers the exceptional taste you expect from one
of America’s favorite brands, Green Mountain Coffee Roasters,” said
Scott Moffitt, Chief Brand and Beverage Officer at Keurig Green
Mountain, Inc. “Our beverage innovation pipeline is focused on new
coffee formats and occasions, and we’ll continue to diversify our
offering on a regular cadence with high quality, expertly sourced
options for coffee lovers.”
Green Mountain Coffee Roasters® new Cold Brew coffee is simple to make:
fill a pitcher with three cups of water, add two Alpine Roast™ Cold Brew
SteePack™ filters, let steep in the fridge for 8-12 hours, remove
SteePack™ filters and add an additional three cups of cold water.
Each box of Alpine Roast™ Cold Brew coffee contains four SteePack™
filters and is available at www.Keurig.com/content/coldbrew
for $8.49 SRP. Two filters makes six cups of cold brew coffee, which can
be kept refrigerated up to one week. Visit Keurig.com/Content/ColdBrew
to learn more or to view the how-to brew video.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and
innovative single serve brewing systems. Committed to delivering
exceptional coffee for more than 35 years, today our Keurig® coffee
makers and single serve hot beverages are in more than 20 million homes
and offices throughout North America. In under a minute, Keurig® brewers
consistently and conveniently deliver a fresh-brewed, great tasting cup
with just the push of a button. As a testament to that quality, more
than 50 leading global coffee, tea and cocoa brands have partnered with
Keurig, joining beloved owned brands like Green Mountain Coffee
Roasters® and The Original Donut Shop® coffee to offer consumers vast
personal choice from 500+ varieties. As a company founded on social
responsibility, Keurig is committed to using the power of business to
brew a better world through our work to build resilient supply chains,
sustainable products, and thriving communities. For more information,
visit www.keuriggreenmountain.com,
and to purchase Keurig products visit www.keurig.com or www.keurig.ca.
