New GE Café™ French door refrigerator incorporates Keurig® K-Cup® brewing system, elevating the convenience of single-serve brewing at home to a new level
No matter how you prefer your cup of coffee, there's no denying the
single-serve brewing trend is piping-hot. According to a 2014 National
Coffee Association coffee drinking trends survey, 29 percent of
respondents who drank coffee said they used a single-cup brewer, up
nearly 50 percent from the previous year.1 Brewing at home is
about to become even more appealing as GE (NYSE: GE) introduces an
industry first: the GE
Café™ Series refrigerator with Keurig® K-Cup® Brewing
System.
GE's new refrigerator technology, an evolution of its Café French door
refrigerator's unique hot water dispenser, paired with a Keurig® K-Cup®
single cup brewer, meets the growing consumer interest. (Photo: GE)
GE's new refrigerator
technology, an evolution of its Café French door refrigerator's
unique hot water dispenser, paired with a Keurig K-Cup single-cup
brewer, meets the growing
consumer interest. From leaders innovating to change the industry,
this breakthrough evolution will take consumer convenience and
versatility to a whole new level.
"Over the last couple years, GE surveyed Café French door refrigerator
consumers who have the hot water feature; they asked us, ‘When can we
have a refrigerator that dispenses coffee or tea?' In fact, two-thirds
said they'd be interested in a single-serve hot beverage dispenser,"
said Dan Goldstein, refrigeration marketing manager for GE Appliances.
"This inspired GE and Keurig to pursue
the development of the industry-first, built-in, single-serve
brewing system from a refrigerator."
"With more than 60 brands that consumers love and over 400 beverage
varieties in the system, Keurig is all about offering consumers the
great-tasting, high-quality beverages they want, simply and
conveniently," says Mark Wood, chief product officer, Keurig Hot
Beverage Systems. "As an innovator in the personal beverage system
industry, Keurig is excited to partner with GE and to be the first to
offer hot single-cup technology right from a refrigerator."
Additional features include:
-
Fresh, filtered water every time with no need to refill
-
The built-in system frees up counter space, something that's a premium
in many kitchens, and the Keurig K-Cup brewer is dishwasher safe
-
First-of-its-kind water filtration system, tested and verified by an
independent third party to remove 98 percent of five trace
pharmaceuticals from water2
-
GE connected technology, allowing consumers to preset the brew time
via their mobile device so the water in the reservoir is ready and
waiting
-
Water-dispensing flow rate and temperature designed to make the
optimal cup of coffee, tea or other single-serve beverages
-
ENERGY STAR® certification, meeting minimum efficiency
standards for refrigerators and freezers and using as much energy as a
cell phone does to charge overnight
-
Opportunity to brew over 400 varieties of Keurig K-Cup beverages from
60+ major brands, including the top 10 best-selling coffee brands in
America, including: Folgers®, Maxwell House®,
Starbucks®, Dunkin' Donuts®, Eight O'Clock®,
Community® Coffee, and Peet's Coffee and Tea®
Made in Louisville, Ky., the Café French door refrigerator with
single-serve Keurig K-Cup brewing system (CFE28USHSS/CYE22USHSS) will be
available in stainless steel. With an MSRP of $3,300*, it will be
available in the third quarter of 2015 wherever appliances are sold. For
more information on availability, visit www.geappliances.com.
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GE Appliances
GE Appliances is at the forefront of building innovative,
energy-efficient appliances that improve people's lives. GE Appliances'
products include refrigerators, freezers, cooking products, dishwashers,
washers, dryers, air conditioners, water filtration systems and water
heaters. General Electric (NYSE: GE) works on things that matter to
build a world that works better. For more information on GE Appliances,
visit www.ge.com/appliances.
Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other
beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized
for its award-winning beverages, innovative brewing technology, and
socially responsible business practices. The Company has inspired
consumer passion for its products by revolutionizing beverage
preparation at home and in the workplace. Keurig supports local and
global communities by investing in sustainably-grown coffee and by its
active involvement in a variety of social and environmental projects. By
helping consumers drink for themselves, we believe we can brew a better
world. For more information visit: www.KeurigGreenMountain.com.
To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
including news releases and its complete financial statements, as filed
with the SEC. The Company encourages investors to consult this section
of its website regularly for important information and news.
Additionally, by subscribing to the Company's automatic email news
release delivery, individuals can receive news directly from Keurig as
it is released.
1. 2014 Coffee Consumer Trends Report: More Gourmet,
Single Cups. May 9, 2014. http://dailycoffeenews.com/2014/05/09/2014-coffee-consumer-trends-report-more-gourmet-single-cups/
2. Including ibuprofen, atenolol, fluoxetine, progesterone and
trimethoprim, from water and ice. The pharmaceuticals and
other substances removed or reduced by this filter are not necessarily
in any given water supply.
*Retailers set their own prices.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150114005085/en/
