WATERBURY, Vt.--(BUSINESS WIRE)--Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has unveiled a new web site for customers of its Specialty Coffee Business Unit. GMCRWholesale.com offers a convenient, easy-to-use portal for wholesale customers to learn about new products and programs, access comprehensive training tools, and place and check orders in minimal time.
The site details full-service coffee programs customized by channel to help wholesale customers increase sales and profits, drive customer visits and loyalty, and increase customer satisfaction. The site is also designed to create opportunities for wholesale distributor partners by generating leads for new offices, hotels, foodservice locations, convenience stores, and other on-the-go customers.
GMCRWholesale.com features the following:
- News about new products, promotions, and company-related initiatives, including a wide selection of Keurig® Single-Cup Brewers and K-Cup® portion packs from GMCR’s family of brands
- Online shopping with the ability to customize ordering needs, check status of orders and save order history for easy, convenient check-out
- Comprehensive training modules unique to each customer’s business channel
- Unique promotions and content targeted by channel
- Access to robust customer service and support
“Building true business partnerships is an important pillar of our value proposition,” said Will Billings, Director of Customer Marketing for GMCR’s Specialty Coffee Business Unit. “GMCRWholesale.com changes the way we engage with our customers. By providing an outstanding online ordering experience and a broad range of support tools, we can help our customers deliver the ultimate coffee experience.”
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea, and hot cocoa from its family of brands, including Green Mountain Coffee®, Newman’s Own® Organics coffee, Tully’s Coffee®, and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.