WATERBURY, Vt.--(BUSINESS WIRE)--There’s a new fuel at your local Exxon and Mobil convenience stores. Green Mountain Coffee, the coffee segment of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), announces the launch of Revv™, a new Extra Bold coffee that delivers 27% more coffee and 27% more kick. The new coffee blend is now available by the cup at all On The Run and Tiger Market convenience stores, encompassing approximately 1,100 locations nationwide.
Revv expands the selection of coffee blends that Green Mountain Coffee has supplied to ExxonMobil since the late 1990s. It is designed to appeal to consumers who are interested in a bolder, richer coffee experience. It also taps into the growing interest in high-energy coffees and other beverages within the convenience store channel.
Like all Green Mountain coffees, Revv is made with 100 percent Arabica specialty coffee. Beans from Sumatra give it a deep, rich body, while Central American beans add a smooth balance. Says Lindsey Bolger, Director of Coffee Sourcing and Relationships at Green Mountain Coffee, “Our goal was to create an intense coffee experience without compromising on quality. Revv’s blend of medium and dark roasted coffees is every bit delicious as it is invigorating.”
“We believe that Revv’s Extra Bold flavor and bold look on the coffee island will draw a whole new audience of coffee drinkers and knock the socks off our loyal consumers who drink their coffee on the go,” said T.J. Whalen, VP of Marketing at Green Mountain Coffee. “ExxonMobil’s industry-leading convenience stores make a terrific starting point for launching this high quality, high attitude coffee.”
ExxonMobil plans to promote Revv’s launch throughout the fall and will be the featured blend throughout September, October and November with dedicated media and point-of-sale that includes pump toppers, window signs and coffee island merchandising.
“The taste of Revv is rich and bold, and the little extra kick will help get your day off to a fast start,” says George Salmons, ExxonMobil Category Director for Coffee and Foodservice.
About Green Mountain Coffee Roasters, Inc.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee segment sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® single-cup brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.