Press Releases

A First in Quebec Van Houtte Café-Bistros Go 100% Fairtrade

25 Van Houtte Café-Bistros in Montréal to Serve Only Fairtrade Canada Certified Coffee

Monday, October 21, 2013 8:08 am EDT
"Since 1919, Van Houtte has been a pioneer in the coffee field, but it is also a leader in sustainable development. Van Houtte's managers and franchise operators are proud to support coffee-growing communities and enable their customers to contribute to these initiatives"

Van Houtte is proud to announce today that its 61 Café-Bistros across Quebec will be serving only 100% fairtrade coffee certified by Fairtrade Canada, THE worldwide benchmark for socially responsible trade. In so doing, it becomes the first banner in Quebec to take this step.

The 25 Van Houtte Cafés-Bistros on the Island of Montreal are now serving customers a selection of top-quality fairtrade filtered coffees, including velvety Bistro 1919, velvety organic Africana, bold Colombian, bold Sumatra, velvety organic SWP decaf, Hazelnut Vanilla and Crème Caramel.

Specialty coffees such as espresso, latte, cappuccino and mocha will now all be prepared with the certified fairtrade Espresso Superiore blend.

The atmosphere in the cafés and the quality of the menu items, featuring pastries and muffins baked daily, as well as a great selection of hearty sandwiches, crispy salads, hot comforting meals and, of course, tantalizing desserts, remain the same.

"Since 1919, Van Houtte has been a pioneer in the coffee field, but it is also a leader in sustainable development. Van Houtte's managers and franchise operators are proud to support coffee-growing communities and enable their customers to contribute to these initiatives", said Dominic Drouin, Senior Manager of Van Houtte Café Bistro.

GMCR Holding Canada Inc. (GMCR Canada), owner of the Van Houtte brand, has been a partner of Fairtrade Canada since 2000. In 2012, approximately 25% of its coffee supply, which translates into over 65 million pounds of coffee, came from fairtrade sources.

GMCR Canada is fully aware of its social and environmental responsibilities and continues to fulfill its role as a good corporate citizen and provide support to communities. Moreover, GMCR Canada allocates a portion of its annual before-tax revenues to support social and environmental initiatives, which accounted for approximately $30 million dollars in 2012.

To find out more about GMCR Canada's commitment towards sustainable development, visit http://gmcrcanadasustainability.ca/.

About GMCR Canada Holding Inc.

GMCR Canada Holding Inc. (GMCR Canada) is the Canadian business unit of Green Mountain Coffee Roasters, Inc. Its head office and management team are located in Montreal. The company operates three plants in Canada: two in Montreal and one in Toronto.

The company offers a wide range of premium coffees in a variety of formats. GMCR Canada also offers Keurig Single Cup Brewers and a wide range of beverages to choose from. Consumers can enjoy GMCR Canada products at home, at work or in a Café-Bistro, as well as at other points of sale. GMCR Canada markets flagship brands such as Keurig®, Van Houtte®, Timothy's World Coffee®, Barista Prima Coffeehouse®, along with Green Mountain Coffee®, Tully's® and Café Escapes®.

Contact:

Information:
Isabelle Raymond
Brand manager, Away From Home Network
GMCR Canada Holding Inc.
514.789.4596
or
Alain Racicot
Marketing and Merchandising Director
GMCR Canada S.E.C. - Café-bistro Division
514.789.4668