Keurig Unveils Fresh New Colors for Spring
Black Plum, Plum Gray and Oasis join Keurig’s brewer color portfolio
WATERBURY, Vt.--(BUSINESS WIRE)--Keurig Green Mountain, Inc. (“Keurig”), introduced today a new lineup of brewer colors just in time for the spring and summer seasons. Knowing the importance of color in the kitchen, Keurig worked closely with its longtime partner, the Pantone Color Institute™ to create an assortment of new beautiful and bold colors for select Keurig® brewers that complement a variety of design aesthetics.
“With today’s continually evolving design and color trends, consumers have so many ways of incorporating different accents into their home” says Phil Drapeau, Vice President of Hot System Appliances. “Each year we look forward to introducing new colors to our Keurig coffee maker lineup so consumers can bring their own personal style into the kitchen.”
Influenced by the antioxidant ingredients of fruits and vegetables, Black Plum is a rich blue-based purple with a hint of red. Magical and mystical, Black Plum adds visual interest and drama to any environment in which it is placed. Black Plum is offered exclusively in the K15 series brewer, sold on www.keurig.com and other leading retailers for $99.99.
Keurig also introduces Plum Gray as part of its offering, a contemporary lavender gray hue that is the essence of subtlety. Ideal for those with tempered tastes, Plum Gray invites harmony and composure into the kitchen. A natural with stainless steel appliances, Plum Gray is considered one of the most desirable colors outside of black to consumers and is offered exclusively in the K200 series brewer, sold on www.keurig.com and other leading retailers for $129.99.
Combining a sense of nostalgia with modernity, Keurig’s third new spring color for 2017, Oasis , is a soft and cool green blue color with a vintage feel. Oasis was a main theme throughout kitchen appliances and décor at The International Home and Housewares Show in March 2017 and continues to be a trending color for all ages. The K200 brewer in Oasis will now be launched more broadly. Keurig is bringing this color to the K200 series brewer, sold on www.keurig.com and other leading retailers for $129.99.
In addition to the newly introduced colors above, Keurig has also coordinated with key retail partners to develop color exclusives including the K15 Brewer in Oasis available only at Target later this summer, the K200 series brewers in Graphite and Denim Blue sold exclusively at Kohl's as well as K15 series brewer in Greenery, the 2017 Pantone Color of the Year.
For more information on the wide variety of colors available for your Keurig coffee maker, please visit www.Keurig.com
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 70 beloved brands and 445 beverage varieties, our Keurig® hot beverage system delivers great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. Keurig is a private business owned by an investment group led by JAB Holding Co. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig products visit: www.keurig.com, www.keurig.ca, www.keurig.co.uk, www.keurig.co.kr.
About The Pantone Color Institute™
The Pantone Color Institute™ is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.
Through seasonal trend forecasts, color psychology, and custom color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.
Over 10 million designers and producers around the world employ Pantone products and services to communicate through color, and control consistency across various materials and finishes.
Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone standards, which includes digital and physical workflow tools and the quintessential Pantone color language; the Pantone Color Institute™, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home and accessories.
More information is available at www.pantone.com.