Press Releases

Green Mountain Coffee Café and Visitor Center Celebrates 10th Anniversary in Waterbury

All invited on October 6 th for free drip coffee, roasting demonstrations, and a coffee showdown

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Thursday, September 29, 2016 9:00 am EDT

All invited to Green Mountain Coffee Cafe on Oct. 6th for free drip coffee, roasting demos, & a coffee showdown! #vt

WATERBURY, Vt.--(BUSINESS WIRE)--On Thursday, October 6th, the Green Mountain Coffee® Café and Visitor Center, located at the historic Waterbury Train Station, invites the community to its 10th Anniversary Celebration. The special event will take place throughout the day at the Café and Visitor Center at 1 Rotarian Place in Waterbury featuring free drip coffee, roasting demonstrations, specials, and a coffee showdown, where guests can taste new coffee creations and vote to get their favorite on the menu. A toast will be held at 4:45 PM to commemorate the Café’s 10th anniversary in Waterbury, Vermont, as well as the 25th anniversary of Revitalizing Waterbury.

Excitement has been brewing in Waterbury's historic train station since it was restored in 2006 by Revitalizing Waterbury and the Green Mountain Coffee Roasters Foundation. From local residents to tourists, the Green Mountain Coffee® Café and Visitor Center sees nearly 200,000 visitors each year. After a complete refresh of the interior this spring, the landmark is hotter than ever. Adorned with photography taken by employees during the company’s annual Employee Source Trips to coffee growing regions, visitors are invited to wander through the rich, 35-year history of Green Mountain Coffee®, take part in hands-on education about specialty coffee and the roasters’ award-winning coffees, and enjoy one of the staff’s coffee creations in the lounge, from artfully pulled espresso to decadent Pecan Pie Supreme. The Café is also the only retail store where visitors can find rare Green Mountain Coffee® blends like Kenyan Highlands Cooperative, and also mix-and-match their own variety boxes from 48 different K-Cup® pod varieties in the Keurig® Singles kiosk.

“After ten years as a part of the Waterbury community, we wanted to transform the Green Mountain Coffee Café and Visitor Center into a space that was truly representative of the unsurpassed quality, variety, and sustainability that we’ve come to expect from our homegrown Green Mountain Coffee brand, all while celebrating its groundbreaking roots in specialty coffee,” said Laine Ogden, Store Manager at the Green Mountain Coffee® Visitors Center and Café. “Of course, it’s all about the coffee: serving our regulars their go-to brew each morning, showing visitors how coffee is roasted, watching community meetings on the porch…In the end, we’re here because of the community, so it’s only natural to invite everyone to celebrate our anniversary on October 6th!”

Celebrating its 25th year in the community, Revitalizing Waterbury (RW) was founded in 1991 by a handful of Waterbury citizens committed to restoring the historic Stimson and Graves block, located at the corner of Main and Stowe Streets. By 1997, the group set their sights on restoring the iconic Waterbury Train Station at the center of the village. Working with Great American Station Foundation, the Vermont Agency of Transportation, and Green Mountain Coffee Roasters Foundation, Revitalizing Waterbury re-opened the train station with the Green Mountain Coffee Café and Visitor Center to great fanfare in 2006. Also in 2006, RW became Vermont’s 22nd Designated Downtown, allowing RW’s work to broaden beyond bricks and mortar projects to a more holistic approach to revitalization that includes strengthening the local economy, encouraging physical improvements, and developing special events and promotional programs. Once again, RW finds itself at the cusp of change, spurred by the changes in the community after Tropical Storm Irene. In 2015, RW hired an economic development director whose purpose is to encourage and support sustainable and responsible economic growth in Waterbury. This past year RW began the process of merging with the Waterbury Tourism Council to bring all promotional activities under one umbrella. A new merged mission, board of directors and name will be announced soon.

“2016 is a special year for us. Revitalizing Waterbury is celebrating 25 years of supporting and preserving downtown Waterbury, including the renovation of the historic Waterbury Train Station,” said Karen Nevin, Executive Director of Revitalizing Waterbury. “Our partnership with Green Mountain Coffee extends many years, and is continuously strengthened by our connection through this beautiful and historic building. Please come and join us for our anniversary party on October 6th!”

The Green Mountain Coffee Café and Visitor Center is located at 1 Rotarian Place, off Park Row behind Rusty Parker Park in downtown Waterbury. It is open weekdays 7 AM – 5 PM, Saturday/Sunday 8 AM – 5 AM.

About the Green Mountain Coffee Café and Visitor Center

Located in a beautifully restored train station built in 1875, the Green Mountain Coffee Café and Visitor Center opened its doors to the Waterbury, Vermont community in 2006. Today, the Café sees over 200,000 visitors each year, delighting them with fresh-brewed Green Mountain Coffee®, specialty drinks, and local treats. Visitors are invited to wander through the rich, 35-year history of Green Mountain Coffee®, take part in hands-on education about coffee and the roasters’ award-winning coffees, and shop for the largest selection of Green Mountain Coffee® bagged and K-Cup® coffee varieties in any retail store. The Visitors Center is open Weekdays 7 AM – 5 PM, Saturday/Sunday 8 AM – 5 PM and only closed on Easter, Thanksgiving, Christmas, and New Year's Day.

About Revitalizing Waterbury

Revitalizing Waterbury, a 501(c)3 non-profit organization, is a nationally accredited Main Street Program and serves as one of Vermont's 24 designated downtowns. RW's mission is to preserve and enhance the economic, historic and social vitality of downtown Waterbury, Vermont. With over 250 individual and business members, RW strives to create and maintain a vibrant community that is inviting, safe, economically sound, lively and livable. For more information on Revitalizing Waterbury, contact Karen Nevin at 802-793-6029 or at Karen@revitalizingwaterbury.org.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 70 beloved brands and 445 beverage varieties, our Keurig® hot beverage system delivers great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. Keurig is a private business owned by an investment group led by JAB Holding Co. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig products visit: www.keurig.com, www.keurig.ca, www.keurig.co.uk, www.keurig.co.kr.

Contact:

Green Mountain Coffee Café and Visitor Center
Kristen Mercure, 802-488-2498
kristen.mercure@keurig.com
or
Revitalizing Waterbury
Karen Nevin, 802-793-6029
Executive Director
karen@revitalizingwaterbury.org

Multimedia Files:

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Located in a beautifully restored train station built in 1875, the Green Mountain Coffee Café and Visitor Center opened its doors to the Waterbury, Vermont community in 2006. (Photo: Business Wire)
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Today, the Green Mountain Coffee Café and Visitor Center sees over 200,000 visitors each year, delighting them with fresh-brewed Green Mountain Coffee®, specialty drinks, and local treats. Visitors are invited to wander through the rich, 35-year history of Green Mountain Coffee®, take part in hands-on education about coffee and the roasters’ award-winning coffees, and shop for the largest selection of Green Mountain Coffee® bagged and K-Cup® coffee varieties in any retail store. (Photo: Business Wire)